Klaviyo is one of the most popular marketing automation platforms for ecommerce, especially for email marketing and SMS campaigns. Mercuri CX focuses on something different: real-time customer conversations using SMS and WhatsApp.
If you're deciding between Mercuri and Klaviyo, here's how they compare.
Mercuri
SMS and WhatsApp built for fast replies, shared inboxes, and customer conversations.
Klaviyo
Strong for email automation, segmentation, and ecommerce lifecycle campaigns.
Mercuri helps teams manage two-way customer conversations
Great when your business depends on reminders, replies, follow-ups, and closing sales through chat.
Klaviyo is strongest when email is your main growth channel
A fit for brands that want advanced email flows, segmentation, and campaign orchestration.
Mercuri Customers
The Key Difference
Klaviyo is designed primarily for email marketing and advanced segmentation. If your strategy relies heavily on newsletters, promotions, and complex email flows, it may be the right fit.
The Key Difference
Mercuri is designed to help businesses communicate with customers instantly using SMS and WhatsApp, manage conversations, and automate messaging workflows. If you want to connect with customers through messaging, Mercuri is built for that.
Feature Comparison
Both platforms support automation, but they are built for different communication strategies.
| Feature | Mercuri | Klaviyo |
|---|---|---|
| SMS Campaigns | Yes | Yes |
| WhatsApp Messaging | Yes | Limited |
| Two-Way Messaging | Yes | Limited |
| Shared Inbox for Conversations | Yes | No |
| Messaging Automation | Yes | Yes |
| Email Marketing | No | Yes |
| Works with Wix | Yes | Limited |
| Works with CRM tools | Yes | Limited |
| Focus on Conversations | Yes | No |
When Klaviyo Is a Better Choice
Klaviyo is particularly strong for businesses that want to build complex email flows and advanced customer segments.
When Mercuri Is a Better Choice
Mercuri is ideal for businesses that want to build relationships through conversations instead of only sending campaigns.
Messaging vs Email
Email is useful for newsletters and promotions. But customers often respond faster to SMS and WhatsApp messages.
Messaging gives your team a direct way to answer questions, confirm bookings or orders, send reminders, follow up, and close sales through conversation.
Answer questions quickly
Handle replies in real time from one inbox.
Confirm bookings or orders
Reduce no-shows and keep customers informed.
Send reminders
Automate timely nudges through SMS and WhatsApp.
Close sales through conversation
Move from campaign to reply to conversion in one thread.
A Simpler Way to Communicate
Many marketing platforms are designed for complex email workflows. Mercuri focuses on what businesses need most: simple, fast communication with customers. Send campaigns, automate messages, and manage conversations in one place.
Get Started with MercuriReviews
Businesses use Mercuri to automate support, follow-ups, reminders, and customer messaging without losing the human touch.
Charles Grace
Owner at Iron Lion Gym
Great app with probably the best customer service I have experienced. The team gets on and guides you, making everything simple, easy, and short. This is a huge asset for my business.
Shruti Seth
Osteopath, Craniosacral therapist and Physiotherapist
Mercuri's integration with Wix made our WhatsApp blasts simple and effective. Easy setup, great templates, and smooth automation. Perfect for reaching customers fast.
Amihai
Founder, Grayish
After checking many products in the Wix market, this product is by far the best of its kind for sending utility text messages, while the support is amazing.